Rachel's Kitchen is a boutique catering service for events and special occasions (that makes food which is to die for!) The brief for this amazing project was to create a brand identity and caravan wrap that would draw attention to 'Rachel's Kitchen' during events and promote the tone of her business.
Rachel was interested in celebrating New Zealand's natural flora and fauna in the design as well as a few hidden symbols to reference her girls. The tone was to be fun, feminine, colourful and creative. Rachel loved the painterly stencil style of illustration, which we developed to work with the the bold turquoise wrap and the curly text logo.
The wee caravan is called Little Mabel and was finished with a matte vinyl print and custom cut window graphics. I think she looks pretty fab and I hear she is quite the head turner!